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Key Definitions

  • The terms "market research reports" and "industry reports" are somewhat interchangeable - this guide lists both types available at Purdue. 
  • Generally speaking, industry reports cover information about competitors within an industry, while market reports focus on customers. However, industry and market reports may both contain information on these topics. 

Market Research Reports

Best Bet for B2C: Business-to-Consumer

Wide Coverage

Focused Coverage

Best Bet for International Market Reports

Best Bet for Emerging Markets, Startups, PE/VC, Hedge Funds....

Industry Reports

Best Bet

Other Good Sources

Business Article Databases - Industry and Trade Association Publications

International Market Research

International Market Research - More Information