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A guide to market research, advertising, consumer research, and articles covering the full scope of marketing.

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Zoeanna Mayhook

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Telephone: (765) 494-2920


Welcome to the Marketing Guide. Here you will find valuable information for conducting research, and basics about Marketing. Across the top of this page are several tabs that help organize the information, including pages specific to class assignments.

Market Research Reports

Market Research Consumer Data


Additional Market Research Resources

Marketing Articles

​Consumer Science & Retailing

Advertising Resources