Skip to Main Content
Purdue University Purdue Logo Purdue Libraries

Marketing

A guide to market research, advertising, consumer research, and articles covering the full scope of marketing.

Secondary Contact

Profile Photo
Zoeanna Mayhook

Parrish Library Contact Info

Questions, comments or suggestions...

parrlib@purdue.edu

Telephone: (765) 494-2920

Welcome

Welcome to the Marketing Guide. Here you will find valuable information for conducting research, and basics about Marketing. Across the top of this page are several tabs that help organize the information, including pages specific to class assignments.


Market Research Reports

Market Research Consumer Data

 


Additional Market Research Resources


Marketing Articles


​Consumer Science & Retailing


Advertising Resources