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Parrish - Marketing

A guide to market research, advertising, consumer research, and articles covering the full scope of marketing.


Welcome to the Marketing Guide. Here you will find valuable information for conducting research, and basics about Marketing. Across the top of this page are several tabs that help organize the information, including pages specific to class assignments.

Top Market Research Databases


Market Research

Marketing Articles

ebooks on Marketing 

​Consumer Science & Retailing

Advertising Resources