Market Research can be divided into two categories:
Secondary Market Research includes published research generally gathered by market research companies or trade associations. The information is presented in a report that provides insights into key market topics.
Primary Market Research is original research generally gathered through interviews, surveys, or observations to determine specific consumer interests and preferences.
Market research reports are a form of secondary market research that deliver competitive intelligence.
They give 20-50-page overviews with key trends and statistics, market forces, top companies, and more.
They are secondary market research, packaged forms of primary market research generally gathered through interviews or surveys.
They cost between $500-$10,000 on the web but Purdue Libraries subscribe to market research report databases.
They are similar to industry reports that are typically wider in scope and focus on competitors within an industry.