A top-level summary of the multimedia advertising marketplace, including expenditures and occurrence information for more than three million brands across 18 different types of media. NOTE: Limited to 3 concurrent users. Please log off when finished.
Market research reports and news articles: primarily advertising, marketing, financial services, and technology with particularly strong coverage of overlap topics like ecommerce, digital marketing, digital payments, mobile banking, etc.
Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.
Independent industry self-regulation. "Through its work, thousands of misleading advertising claims have been removed from the marketplace and NAD’s case decisions represent the single largest body of advertising law in the country."
"The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing."
