Research Guides: Marketing: Advertising Resources

Advertising Resources

Vivvix This link opens in a new window
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A top-level summary of the multimedia advertising marketplace, including expenditures and occurrence information for more than three million brands across 18 different types of media. NOTE: Limited to 3 concurrent users. Please log off when finished.
Insider Intelligence This link opens in a new window
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Market research reports and news articles: primarily advertising, marketing, financial services, and technology with particularly strong coverage of overlap topics like ecommerce, digital marketing, digital payments, mobile banking, etc.
Ad*Access
Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.

4A's: American Association of Advertising Agencies
The leading professional ad organization in the US.
Ad Council
"The Ad Council has created some of the most iconic campaigns in advertising history" - a national nonprofit.
Association of National Advertisers
Founded in 1910, the ANA "is the advertising industry's oldest and largest trade association."
Better Business Bureau National Advertising Division
Independent industry self-regulation. "Through its work, thousands of misleading advertising claims have been removed from the marketplace and NAD’s case decisions represent the single largest body of advertising law in the country."
IAB: International Advertising Bureau
"The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing."