Research Guides: Marketing: Primary Market Research

Primary Market Research - How To

Sage Research Methods - Marketing Research
- Over 200 short videos about marketing research plus links to full e-books.

Data Axle Reference Solutions
Basic directory data including 91 million US businesses, 379 million historical US businesses, 267 million individual US consumers, plus similar information from Canada. Uses include list building, for example, all coffee shops in Indianapolis or all semiconductor machinery manufacturers in California and Indiana.

To screen for contacts: "Advanced Search" > select criteria including company location and/or industry, and "Executives" criteria including job title, gender, and ethnicity
D&B Hoovers
Aggregates company profiles, business news, and industry reports.
Select "Find Contacts" to search for individuals by job category, company location and/or industry, university background (for example, Purdue alumni), and more
S&P Capital IQ This link opens in a new window
A top resource to research company financials/valuations. Includes information on equities, credit ratings, competitors, transactions, and more.
Note: This resource requires you to create a user account.

To screen for individuals by job category, company location and/or industry, university background (for example, Purdue alumni), and more use the "Screening" tab > "People" > select from hundreds of criteria