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Industry Resources: Get Started
Overview
- Industry reports deliver competitive intelligence.
- They give 20-250-page overviews with key trends and statistics, market forces, top companies, and more.
- Industry classifications are useful.
- Industries are grouped by NAICS codes (North American Industry Classification System), slowly replacing SIC codes (Standard Industry Classification). Search or browse by NAICS or SIC code to obtain a list of companies in an industry. Companies that operate in multiple industries may have multiple codes, including a primary one.
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Industry ratios are important.
- Ratios allow you to benchmark company financial data within an industry; the ratio averages are specific to each industry.
Pro Tips
- Can't locate a report or information for a specialty industry?
- Thank about a broader industry.
- Consider related or substitute industries.
- Experiment with different keyword searches.
- Search for industry and trade association websites, for example, the Brewers Association or the General Aviation Manufacturers Association.
- Industry and trade associations might publish a newsletter, reports, or a blog that can be searched in an article database like ABI/Inform Trade and Industry.
- Government information resources can offer industry insights, for example, County Business Patterns.
