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Conducting Market Research
Market research involves finding and analyzing competitor information, demographics, and industry information. It is a combination of examining the existing products available to consumer and needs, expressed or unexpressed of the consumers themselves.
The databases and links available here will lead you to relevant, quality information. Further assistance is available by visiting the Help Desk of the Parrish Management Management & Economics Library ot scheduling an appointment with a Purdue Libraries Business Information Specliast.