Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Purdue University Purdue Logo Purdue Libraries

MGMT 625: Marketing Research

Information and resources helpful to students taking MGMT 625.

Business Information Specialist

Profile Photo
Prof. Heather Howard


Questions, comments, or suggestions...

Telephone: (765) 494-2920

Data Sources Covered in Class


Company Info

Industry Overviews

Resources for Market Research

Consumer Spending Habits

Demographic Resources

Books on Consumer Spending Habits

Group Activity