Research Guides: ENTR Certificate: Market and Industry Research Reports

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Subjects: Business & Entrepreneurship

IBISWorld Industry Reports
Data-driven reports on industries. Each report is approximately 30-40 pages in length, providing an authoritative overview of trends, competitive forces, statistics, top companies, and more.
MarketResearch.com Academic
Market research reports: a wide range of categories like food and beverage, technology and media, heavy industry, life science, consumer goods, and service industries.
Frost and Sullivan
Market research reports: a wide range of categories like aerospace and defense, automotive and transportation, consumer products, healthcare, energy and power systems, and measurement and instrumentation.

Mintel
Market research reports and consumer data: primarily B2C (business-to-consumer) categories like food and drinks, travel, beauty and personal care, pets, household goods, and retail and apparel.

BCC Research
Market research reports: primarily STEM (science, technology, engineering, medicine) categories like advanced materials, chemicals, manufacturing, and pharmaceuticals.

Passport
Aggregates industry reports, economic information, and consumer information by region and country with global coverage.

Insider Intelligence This link opens in a new window
Market research reports and news articles: primarily advertising, marketing, financial services, and technology with particularly strong coverage of overlap topics like ecommerce, digital marketing, digital payments, mobile banking, etc.
Gartner IT Research Library This link opens in a new window

Access a collection of research and analysis in information technology that includes reports, case studies, and best practices. Provides timely, real-world examples and content about technology, applicable to many facets of education.

West Lafayette students, faculty and staff can access the Gartner database using their Purdue Career Account credentials at no cost.

These types of resources are free but difficult to locate
Go to Google; do not go to consulting firm websites:
- Do searches based on these example templates -- the quotations marks "" force a phrase search:
  - education "artificial intelligence" inurl:deloitte
  - healthcare inurl:ey
  - "electric vehices" inurl:kpmg
  - "sustainable tourism" inurl:pwc
- As you search, replace the url with various consulting firms in addition to the ones used above:
  - bain, bcg, mckinsey
Or use generative AI and specify in your prompt that you only want free material from Deloitte, etc. For example:
- "You are a market researcher. Please locate free market research reports or whitepapers from KPMG on the topic of fintech regulatory trends."