Research Guides: MGMT 423 New Product Development: Competitor Research Resources

Get Started - Public Companies

PitchBook
A top resource for private market data -- startups, private equity and venture capital investors, angel investors, limited partners like foundations and sovereign wealth funds, plus deals, funding rounds, and more. Also provides information about public and private companies plus market research.
D&B Hoovers
Aggregates company profiles, business news, and industry reports.

Get Started - Private Companies

See this article for more details about private company disclosure requirements.

PitchBook
A top resource for private market data -- startups, private equity and venture capital investors, angel investors, limited partners like foundations and sovereign wealth funds, plus deals, funding rounds, and more. Also provides information about public and private companies plus market research.
PrivCo
Business and financial data on major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies.
Note: This resource requires you to create a user account.

Get Started - Basic Address Information

The resources below provide basic address information for companies. They are often used to screen (filter) for lists of companies by criteria like location, industry, number of employees, sales volume, and more.

Data Axle Reference Solutions
Basic directory data includes millions of current and historical US businesses, and individual US consumers. Use it to build lists like these examples: all coffee shops in Indianapolis, all semiconductor machinery manufacturers in California and Indiana, or consumers in West Lafayette interested in cooking / wine with a household income between $125,000-$200,000.
Uniworld
Up-to-date multinational business contact information. Includes information on American firms operating in foreign countries and foreign firms operating in the United States.