MGMT 423 New Product Development

Market research reports and consumer data: primarily B2C (business-to-consumer) categories like food and drinks, travel, beauty and personal care, pets, household goods, and retail and apparel.

Basic directory data includes millions of current and historical US businesses, and individual US consumers. Use it to build lists like these examples: all coffee shops in Indianapolis, all semiconductor machinery manufacturers in California and Indiana, or consumers in West Lafayette interested in cooking / wine with a household income between $125,000-$200,000.

Web-based mapping, analytics and data visualization of demographic variables, psychographic variables, and business locations. Map any area down to the US census block level. Add map data data variables and create custom reports. Includes MRI-SimmonsLOCAL and EASI customer data.

Questions and answers from US public opinion polls. The polls originate from major news organizations (CNN, Fox News, etc.), public opinion research centers (Gallup, Harris, Pew, etc.), and major academic and commercial pollsters. Questions can be searched by keyword, topic, date, or source. Coverage 1935-present.

Demographic, lifestyle, product and brand usage, and advertising media preferences reported by a sample of US consumers.

A vast, multidisciplinary repository of standardized statistical datasets from sources including US and international government providers. For business research, includes consumer data from Claritas, Data Axle, and EASI plus Woods and Poole demographic and economic data projections through 2060.