Research Guides: CSR 331: Consumer Behavior: Home

Market & Consumer Research

Mintel
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Market research reports and consumer data: primarily B2C (business-to-consumer) categories like food and drinks, travel, beauty and personal care, pets, household goods, and retail and apparel.
BCC Market Research
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Market research reports: primarily STEM (science, technology, engineering, medicine) categories like advanced materials, chemicals, manufacturing, and pharmaceuticals.
MarketResearch.com Academic
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Market research reports: a wide range of categories like food and beverage, technology and media, heavy industry, life science, consumer goods, and service industries.
Frost and Sullivan
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Market research reports: a wide range of categories like aerospace and defense, automotive and transportation, consumer products, healthcare, energy and power systems, and measurement and instrumentation.
Passport
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Aggregates industry reports, economic information, and consumer information by region and country with global coverage.
IBISWorld Industry Reports
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Data-driven reports on industries. Each report is approximately 30-40 pages in length, providing an authoritative overview of trends, competitive forces, statistics, top companies, and more.

SimplyAnalytics
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Web-based mapping, analytics and data visualization of demographic variables, psychographic variables, and business locations. Map any area down to the US census block level. Add map data data variables and create custom reports. Includes MRI-SimmonsLOCAL and EASI customer data.
MRI-Simmons Catalyst
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Demographic, lifestyle, product and brand usage, and advertising media preferences reported by a sample of over 25,000 US consumers.

	Privately Held Company	Public Company
Meaning	Wholly owned privately by private investors, management, founders, etc.	Sells all or its part of shares to the public by IPO. Similarly, it contains investors, founders, etc.
Public Stock Exchange	Not traded on public stock exchange.	Traded on public stock exchange like NYSE, Tokyo Stock Exchange, etc.
Information Availability	Almost no information is available.	A lot of primary as well as some secondary data is available.
Size	Small comparatively.	Large-dealing in dollars.
Valuation	Very difficult due to lack of information.	Easier due to a lot of information availability.
Control	Owners and management have higher control over their company.	Lower control, must have board of directors from inside and outside the company.

D&B Hoovers
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Aggregates company profiles, business news, and industry reports.
Mergent Online
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Company financial statements, ratios, and other quantitative data. Other information includes but is not limited to SEC filings, analyst reports, executive/board biographies and compensation details, and historical daily stock pricing back to 1925.

PrivCo
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A premier source for business and financial data on over 300,000 major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies.
Note: This resource requires you to create a user account.

Google
Google search can be extremely helpful for looking up keywords or phrases you might not be familiar with. It can also help you find similar terms that can help guide you to the resources you're looking for.
Google News
Click on Business.

APA 7th Ed. Citation for Business Sources
Joint collaboration between Business Librarians. Schemm, N., Dellenbach, M., Grisham, Z., Hageman, M., Tingle, N., Trowbridge, M., & Wheatley, A. (2020).