MGMT 649: Global Marketing Management

A comprehensive business database covering the broadest range of business topics for both academic researchers and professionals in the workplace. In addition to thousands of scholarly journals, includes full articles from The Economist, Financial Times, and Wall Street Journal. Can also be searched as part of the larger ABI/INFORM Collection.

Trade and industry-specific publications that cover trends, product launches, and other key contexts. Can also be searched as part of the larger ABI/INFORM Collection.

Full-text access to top national and international newspapers including the Wall Street Journal, newswires, business journals, and a limited number of market research reports. Updated daily.

Market research reports: a wide range of categories like aerospace and defense, automotive and transportation, consumer products, healthcare, energy and power systems, and measurement and instrumentation.

Aggregates industry reports, economic information, and consumer information by region and country with global coverage.

Market research reports and consumer data: primarily B2C (business-to-consumer) categories like food and drinks, travel, beauty and personal care, pets, household goods, and retail and apparel.

Bibliographic index with abstracts covering issues in the public debate through selective coverage of a wide variety of international sources including journal articles, books, government documents, statistical directories, grey literature, research reports, conference papers, web content, and more.

Coverage 1972-present.