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HTM 499 (Gordon): Feasibility Studies and Business Development in Hospitality and Tourism

Information and resources for students taking HTM 499 with Professor Gordon.

Business Information Specialist

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Prof. Heather Howard

Resources for Entrepreneurs

How Do You Find Your Niche?

Industry & Market Analysis

  • Government Data
  • Industry Overviews
  • Market Research Reports
  • Trade Associations

Demographics & Consumer Habits

  • Who are your customers?
  • Where are they?
  • What do they care about?

Business Articles

  • General Business Magazines
  • Trade Magazines
  • Regional Business Publications
  • Newspapers


  • Competitors
  • Supply Chain
  • B2B Customers

MIdwest Tourism Sites

Market Research



Trade Associations


Demographics and Census Data

Company Overview

Citation Management