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HTM 499 - Byrd

Introduction to Market Research

How Do You Find Your Niche?

Industry & Market Analysis

  • Government Data
  • Industry Overviews
  • Market Research Reports
  • Trade Associations

Demographics & Consumer Habits

  • Who are your customers?
  • Where are they?
  • What do they care about?

Business Articles

  • General Business Magazines
  • Trade Magazines
  • Regional Business Publications
  • Newspapers


  • Competitors
  • Supply Chain
  • B2B Customers

When performing a hotel feasibility study, you will need to look at multiple data points including, but not limited to:

  • national market information
  • industry trends (can be found in articles and trade association publications)
  • local tourism information
  • consumer demographics

The databases and links in this guide will help you find these pieces of information, but you may need to dig deeper for local tourism information. This can include a city website, chamber of commerce, or local tourism board. If the information you need isn't online, try giving these places a call to see if they have it otherwise available.

Market Research


Trade Associations


Demographics and Census Data

Company Overview

Citation Management