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HTM 231: Hospitality and Tourism Marketing

This guide contains information and resources helpful to students taking HTM 231.

Articles

Market Research

Consumer Information

Company/Industry

Citing Sources APA

Business Sources Examples Cited in APA 2007 Format

Journal, Magazine, and Newspaper Articles from Full-Text Electronic Databases (e.g., Business Source Premier, and newspapers such as the New York Times and the Wall Street Journal)

Article Format: Author's Last name, Initials. (year). Title of article. Name of journal/magazine, volume number(issue number), page number(s). Retrieved from Name of database.

Article Example: Heighes, M. L. (2002). Develop an effective e-commerce policy. Credit Union Magazine, 68 (3), 87-88. Retrieved from Business Source Premier database.

Newspaper Format: Author. (year, month day). Title. Name of newspaper, page number(s). Retrieved from Name of database.
Newspaper Example:Paletta, D. (2007, May 9). Home Depot seeks a bank. Wall Street Journal, B3. Retrieved from ProQuest Newspapers database.

Journal and Newspaper articles (print )
Article Format: Author (Last name, Initials). (year). Title of article. Name of journal/ newspaper/magazine, (volume number)(issue number), page number(s).
Article Example: Abelle, B. E. (1975). CLU profile. CLU Journal, 29(1), 60-63.

Newspaper Article Format : Author. (year, month day). Title. Name of newspaper, page number(s).
Newspaper Article Example: Paletta, D. (2007, May 9). Home Depot seeks a bank. Wall Street Journal, p. B3.

Print Business Reference Sources
Lifestyle Market Analyst Format: Name of profile. (Year). Lifestyle Market Analyst (page no.). Wilmette, IL: Standard Rate & Data Service.
Lifestyle Market Analyst Example: Home workshop. (2006). Lifestyle Market Analyst (p. 839). Wilmette, IL: Standard Rate & Data Service.

Full-Text Reports from Databases
Choices 3 Format:Title of file. (year, season). Simmons Choices 3.
Choices 3 Example:Regular cola. (2004, Spring). Simmons Choices 3

Datamonitor Format: Datamonitor. (date). Name of Report. Retrieved from Business Source Premier database.
Datamonitor Example: Datamonitor. (2007). Home Depot: Company profile. Retrieved from Business Source Premier database.

Datastream Format: Author. (date of file). Name of file. Retrieved from Datastream Advance 4.0 database.
Datastream Example: Conference Board. (2007, April). Consumer confidence. Retrieved, from Datastream Advance 4.0 database.

Industry Market Research Format: Title of Report. (year, month day). Retrieved from Industry Market Research database.
Industry Market Research Example: 44211-Furniture Stores in the U. S. (2007, March 23). Retrieved from Industry Market Research database.

Morningstar Investment Research Center Format: Title of section. (date). Name of Company. Retrieved from Morningstar Research Center database.
Morningstar Investment Research Center Example: Key ratios. (2008). Eastman Kodak Company.
Retrieved from Morningstar Research Center database.
Morningstar Research Center database.

Mergent Online Format:Name of Company. (n.d.) Retrieved from Mergent database.
Mergent Example:Nike Inc. (n.d.) Retrieved from Mergent database.

World Wide Web Sources
Format: Author. (Date, if no date: n.d.). Title. Name of file. Date retrieved, from http://---------------------Example: U. S. Department of State. (2006). Background note: Argentina. Background Notes. Retrieved March 6, 2007, from: http://www.state.gov/r/pa/ei/bgn/ 26516.htm