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ENTR 200 (Romero-Day): Introduction To Entrepreneurship And Innovation

Information and resources helpful for students taking ENTR 200


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Zoeanna Mayhook

How Do You Find Your Niche?

  • Government Data
  • Industry Overviews
  • Market Research Reports
  • Trade Associations
  • Who are your customers?
  • Where are they?
  • What do they care about?
  • General Business Magazines
  • Trade Magazines
  • Regional Business Publications
  • Newspapers
  • Competitors
  • Supply Chain
  • B2B Customers

Industry & Market Research

Business Articles

Demographics and Census Data

Company Research

  Privately Held Company Public Company
Meaning Wholly owned privately by private investors, management, founders, etc. Sells all or its part of shares to the public by IPO. Similarly, it contains investors, founders, etc.
Public Stock Exchange Not traded on public stock exchange. Traded on public stock exchange like NYSE, Tokyo Stock Exchange, etc.
Information Availability Almost no information is available. A lot of primary as well as some secondary data is available.
Size Small comparatively. Large-dealing in dollars.
Valuation Very difficult due to lack of information. Easier due to a lot of information availability.
Control Owners and management have higher control over their company. Lower control, must have board of directors from inside and outside the company.


Public Company Information Sources

Private Company Information Sources

Supply Chain

Company Culture

Video Tutorials

Introduction to Industry Analysis for ENTR 200

Public vs. Private Companies