Research Guides: Purdue University Student Soybean Product Innovation Competition: Market Analysis

Market Research

Mintel
Market research reports with an emphasis on consumer goods.
IBISWorld Industry Reports
Industry information including supply chain.
Gale Directory Library
Find professional organizations and associations
Frost and Sullivan
Market research reports: a wide range of categories like aerospace and defense, automotive and transportation, consumer products, healthcare, energy and power systems, and measurement and instrumentation.
BCC Research
Market research reports: primarily STEM (science, technology, engineering, medicine) categories like advanced materials, chemicals, manufacturing, and pharmaceuticals.
Insider Intelligence
Market research reports and news articles: primarily advertising, marketing, financial services, and technology with particularly strong coverage of overlap topics like ecommerce, digital marketing, digital payments, mobile banking, etc.
MarketResearch.com Academic
Market research reports: a wide range of categories like food and beverage, technology and media, heavy industry, life science, consumer goods, and service industries.
Plunkett Research
Aggregates industry reports, company profiles, and job-seeker resources.

MRI-Simmons Catalyst
Demographic, lifestyle, product and brand usage, and advertising media preferences reported by a sample of US consumers.

Who's Buying...
Book series containing consumer buying trends in specific product categories including: alcoholic and non-alcoholic beverages, entertainment, groceries, household furnishings, and several others.
Some are electronic resources-click on:Get full text

Consumer Expenditure Survey
The survey provides information on how much consumers spend on a variety of product categories, based on age, occupation, income, and other demographics.

U.S. Census: American Factfinder
U.S. Census demographics: population, housing, economic and geographical data
U.S. Chamber of Commerce
A portal site that allows you to find information about various chambers of commerce.
Bureau of Economic Analysis: Regional Economic Accounts
Regional data down to the MSA level of economic conditions
CFED - Development Report Card for the States
The Development Report Card for the States (DRC) uses 67 measures to provide a relative, state-by-state assessment of economic development, assigning grades in three main areas: Performance (economic climate for a wage-earner), Business Vitality (economic climate for a business), and Development Capacity (how a state is positioned for the future).

SimplyAnalytics
Web-based mapping, analytics and data visualization of demographic variables, psychographic variables, and business locations. Map any area down to the US census block level. Add map data data variables and create custom reports. Includes MRI-SimmonsLOCAL and EASI customer data.
MRI-Simmons Catalyst
Demographic, lifestyle, product and brand usage, and advertising media preferences reported by a sample of US consumers.

Marketing
by Neal Baker Last Edited Oct 7, 2025 3576 views this year
Companies and Organizations
by Neal Baker Last Edited Oct 7, 2025 1106 views this year