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Data Sources in Business and Entrepreneurship: Market and Industry Research Reports

GRAD 50300 AI Essentials: A Non-Technical Introduction

Key Takeaways

  • The terms "market research reports" and "industry reports" are somewhat interchangeable - this guide lists both types available at Purdue. 
  • Generally speaking, industry reports cover information about competitors within an industry, while market research reports focus on customers. However, industry and market reports typically contain both types of information. 

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Neal Baker

Market and Industry Research Reports

Wide Coverage

Consumer Products and Services Focus

STEM Focus

International Market Research Focus

IT/Digital/Ecommerce Focus

Free Major Consulting Firm "Whitepapers"

Deloitte, EY, KPMG, PwC + Bain, BCG, Mckinsey....

  • These types of resources are free but difficult to locate
  • Go to Google; do not go to consulting firm websites:
    • Do searches based on these example templates -- the quotations marks "" force a phrase search:
      • education "artificial intelligence" inurl:deloitte
      • healthcare inurl:ey
      • "electric vehices" inurl:kpmg
      • "sustainable tourism" inurl:pwc 
    • As you search, replace the url with various consulting firms in addition to the ones used above:
      • bain, bcg, mckinsey
  • Or use generative AI and specify in your prompt that you only want free material from Deloitte, etc. For example:
    • "You are a market researcher. Please locate free market research reports or whitepapers from KPMG on the topic of fintech regulatory trends."