Skip to Main Content
Purdue University Purdue Logo Purdue Libraries

Data Sources in Business and Entrepreneurship: Market and Industry Research Reports

GRAD 50300 AI Essentials: A Non-Technical Introduction

Key Takeaways

  • The terms "market research reports" and "industry reports" are somewhat interchangeable - this guide lists both types available at Purdue. 
  • Generally speaking, industry reports cover information about competitors within an industry, while market research reports focus on customers. However, industry and market reports typically contain both types of information. 

Return to GRAD 50300

Tutorial Icons

Look for video icons next to database links for getting started tutorials.

Librarian

Profile Photo
Neal Baker

Market and Industry Research Reports

Wide Coverage

Consumer Products and Services Focus

STEM Focus

International Market Research Focus

IT/Digital/Ecommerce Focus