The terms "market research reports" and "industry reports" are somewhat interchangeable - this guide lists both types available at Purdue. Generally speaking, industry reports cover information about competitors within an industry, while market reports focus on customers. However, industry and market reports may both contain information on these topics.
They give 20-50-page overviews with key trends and statistics, market forces, top companies, and more.
They are secondary market research, packaged forms of primary market research generally gathered through interviews or surveys.
They cost between $500-$10,000 on the web but Purdue Libraries subscribe to market research report databases.
Pro Tips
Market research: Can't locate a report or information for a specialty market?
Think about a broader market.
Consider related or substitute markets.
Experiment with different keyword searches.
Explore even broader markets/industries.
Market research: Which report database should I use?
All of them: the market research report databases at Purdue have different topic strengths but can be quickly searched.
Three Report Databases to Search for Tourism/Travel
Market research reports and consumer data: primarily B2C (business-to-consumer) categories like food and drinks, travel, beauty and personal care, pets, household goods, and retail and apparel.
Market research reports: a wide range of categories like food and beverage, technology and media, heavy industry, life science, consumer goods, and service industries.
Data-driven reports on industries. Each report is approximately 30-40 pages in length, providing an authoritative overview of trends, competitive forces, statistics, top companies, and more.
