ENTR 200 - Parrish - Entrepreneurship - Library Guides at Purdue University Libraries

Welcome

Welcome to the ENTR 200 Resource page

This site provides information to support your work in ENTR 200. Browse the topics below for links to relevant resources and databases.

Seek further assistance from the Parrish Library of Management & Economics parrlib@purdue.edu or at www.lib.purdue.edu/parrish

IBISWorld Industry Reports
- This link opens in a new window
- This link opens in a new window
For most of your projects you will need to use IBISworld to identify a industry in which your company operates. You will need to use this resources to do so.

Demographic Resources

SimplyAnalytics
- This link opens in a new window
- This link opens in a new window
SimplyAnalytics enables users to quickly create thematic maps and reports using thousands of U.S. demographic, business, and marketing variables. SimplyAnalytics contains extensive data including demographic, housing, employment, consumer spending (CEX), D&B business points-of-interest file, and marketing data from Mediamark Research (MRI). Users have access to SimmonsLOCAL consumer behavior data with information on over 8,000 brands and 450 unique categories. Additionally, the EASI Life Stage Clusters classification system is available. Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level as well as custom trade area and the entire United States.

U.S. Census Data
U.S. Census demographics: population, housing, economic and geographical data
U.S. Chamber of Commerce
A portal site that allows you to find information about various chambers of commerce.
Bureau of Economic Analysis: Regional Economic Accounts
Regional data down to the MSA level of economic conditions
CFED - Development Report Card for the States
The Development Report Card for the States (DRC) uses 67 measures to provide a relative, state-by-state assessment of economic development, assigning grades in three main areas: Performance (economic climate for a wage-earner), Business Vitality (economic climate for a business), and Development Capacity (how a state is positioned for the future).

Researching Companies (News)

ABI/INFORM Global
- This link opens in a new window
- This link opens in a new window
A business and management database for articles on business conditions, trends, management techniques, corporate strategies, company news and industry-specific topics worldwide. Find research on advertising, marketing, economics, human resources, finance, taxation, computers, as well as information on 60,000+ companies.
ABI/INFORM Trade & Industry
Search more than 750 business periodicals and newsletters with a trade or industry focus. Provides users with industry news, product and competitive information, marketing trends, and a wide variety of other topics. Contains publications on every major industry, including finance, insurance, transportation, construction, and many more.
Business Source Complete
Indexes and abstracts articles in business and management, marketing, MIS, accounting, finance, international business, and related disciplines. Provides indexing to more than 3,800 publications, including nearly 1,600+ peer-reviewed journals in business fields. Full text of over 3,000 periodicals including 1,000+ peer-reviewed journals.
Factiva
A global information resource, providing full-text access to top national and international newspapers (including full text of the Wall Street Journal), newswires, business journals, market research reports, analysts reports and web sites. Contains over 8000 publications with content from 118 countries in 22 languages. Updated daily.
Regional Business News
Provides comprehensive full text coverage for regional business publications, incorporating 75 business news magazines, newspapers and newswires from all metropolitan and rural areas within the United States.
Gale Business: Entrepreneurship
- This link opens in a new window
- This link opens in a new window
A portal for entrepreneurs containing business plans, entrepreneurial articles, small business forms and related information. Includes small business encyclopedias.

Competitors & Suppliers

Mergent Online
- This link opens in a new window
- This link opens in a new window
Financial statements, company news, industry analysis, historical information on M&A activity, country information, product and brand names, historical ratings, US executive biographies and compensation details, historical daily stock pricing back to 1925.
ReferenceUSA
- This link opens in a new window
- This link opens in a new window
Offers several searchable database modules containing detailed information on more than 14 million U.S. businesses and employers; 89 million U.S. residents; 855,000 U.S. health care providers; 1.5 million Canadian businesses; and 12 million Canadian residents.
ThomasNet: Thomas Register of American Manufacturers
From the dominant big green books of the Thomas Register to today, when the Thomas Network at Thomasnet.com is the go-to resource for product sourcing and supplier selection, our singular focus has been on helping to fuel the success of industry.
Nexis Uni
- This link opens in a new window
- This link opens in a new window
The replacement for LexisNexis Academic, Nexis Uni features more than 15,000 news, business and legal sources from LexisNexis—including U.S. Supreme Court decisions dating back to 1790—with an interface that offers discovery across all content types, personalization features such as alerts and saved searches, and a collaborative workspace with shared folders and annotated documents.

Registration is not necessary for use, but is required for alerts and saved searches.
D&B Business Browser [formerly OneSource]
- This link opens in a new window
- This link opens in a new window
Aggregate database of company, business news, and industry information.
PrivCo
A premier source for business and financial data on over 30,000 major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies.

Note: This resource requires you to create a user account

Financing Sites

Small Business Administration
SBA site provides links to information about starting, financing, and expanding a business. A link at this site is ACE-Net, which gives new options to both small companies looking for investors, and investors looking for promising opportunities.
CrunchBase
The world's most comprehensive dataset of startup activity.
Angel Capital Association
National Venture Capital Association

Industry Analysis Resources

IBISWorld Industry Reports
- This link opens in a new window
- This link opens in a new window
Information on over 700 US Industries in the US economy. Classifying Industry Reports at the 5-digit North American Industry Classification System (NAICS), IBISWorld Industry Reports are at the granular level covering industry-specific titles from the popular to the not so popular. Each Industry Report is some 35-50 pages in length with abridged, 6-page Executive Summaries also available.
BizMiner
- This link opens in a new window
- This link opens in a new window
Bizminer contains detailed industry analysis to small and large businesses and entrepreneurs through its local and national Marketing Plan Research Profiles, Financial Analysis Profiles, Local Business Summaries, State Market Index Profiles. BizMiners proprietary research methodology tracks and analyzes the experience of over 18 million US business facilities, condensing millions of data points into the unique measures found in the profile series. Time Series: 2010-2014
eStatement Studies
The Annual Statement Studies are the only source of composite performance metrics derived directly from the financial statements of financial institutions borrowers and prospects.
Key Business Ratios (D&B)
Key Business Ratios on the Web (KBR) provides immediate online access to competitive benchmarking data. This powerful tool lets researchers examine industry benchmarks compiled from D&B®’s database of public and private companies, featuring 14 key business ratios (users choose a one-year or three-year set of ratios) for public and private companies in 800 lines of business.

Quick MBA: Strategy

Resources for Market Research

Mintel
- This link opens in a new window
- This link opens in a new window
Includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.

Coverage: Most recent two years
SimplyAnalytics
- This link opens in a new window
- This link opens in a new window
SimplyAnalytics enables users to quickly create thematic maps and reports using thousands of U.S. demographic, business, and marketing variables. SimplyAnalytics contains extensive data including demographic, housing, employment, consumer spending (CEX), D&B business points-of-interest file, and marketing data from Mediamark Research (MRI). Users have access to SimmonsLOCAL consumer behavior data with information on over 8,000 brands and 450 unique categories. Additionally, the EASI Life Stage Clusters classification system is available. Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level as well as custom trade area and the entire United States.
eMarketer
- This link opens in a new window
- This link opens in a new window
Includes daily research articles, analyst reports, and a database of e-business and online marketing statistics, aggregated and analyzed from over 2,800 sources. Topics include market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
Passport
- This link opens in a new window
- This link opens in a new window
Passport (formerly: Global Market Information Database) is an online business information system providing business intelligence on countries, consumers and industries. It offers integrated access to statistics, market reports, company profiles and information sources.
BizMiner
- This link opens in a new window
- This link opens in a new window
Bizminer contains detailed industry analysis to small and large businesses and entrepreneurs through its local and national Marketing Plan Research Profiles, Financial Analysis Profiles, Local Business Summaries, State Market Index Profiles. BizMiners proprietary research methodology tracks and analyzes the experience of over 18 million US business facilities, condensing millions of data points into the unique measures found in the profile series. Time Series: 2010-2014
IBISWorld Industry Reports
- This link opens in a new window
- This link opens in a new window
Information on over 700 US Industries in the US economy. Classifying Industry Reports at the 5-digit North American Industry Classification System (NAICS), IBISWorld Industry Reports are at the granular level covering industry-specific titles from the popular to the not so popular. Each Industry Report is some 35-50 pages in length with abridged, 6-page Executive Summaries also available.
Frost and Sullivan
- This link opens in a new window
- This link opens in a new window
Direct access to Frost & Sullivan's business intelligence portfolio, providing practical industry insights and analysis with real-world statistics and research results. Provides the latest technology, company, econometric, demographic, and industry information. Industries covered include: Communication and IT, Transportation, Consumer Products, Healthcare, Environment and Energy, Aerospace and Defense, Electronics and Semiconductors, Chemicals, Materials and Food.
MarketResearch.com Academic
- This link opens in a new window
- This link opens in a new window
Contains comprehensive full-text market research reports with broad range of coverage on markets, industries, and companies worldwide.

Full text reports embargoed for 12 months; MarketLook reports are current
Plunkett Research
- This link opens in a new window
- This link opens in a new window
Offers business intelligence, industry trends, statistics, market research, and company lists. Detailed industry reports, company profiles, and numerous statistics are available.

Consumer Spending Habits

Consumer Expenditure Survey

Mediamark Internet Reporter
Mediamark Reporter provides information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by a sample of over 25,000 United States consumers.
SimplyAnalytics
- This link opens in a new window
- This link opens in a new window
SimplyAnalytics enables users to quickly create thematic maps and reports using thousands of U.S. demographic, business, and marketing variables. SimplyAnalytics contains extensive data including demographic, housing, employment, consumer spending (CEX), D&B business points-of-interest file, and marketing data from Mediamark Research (MRI). Users have access to SimmonsLOCAL consumer behavior data with information on over 8,000 brands and 450 unique categories. Additionally, the EASI Life Stage Clusters classification system is available. Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level as well as custom trade area and the entire United States.
ReferenceUSA
- This link opens in a new window
- This link opens in a new window
Offers several searchable database modules containing detailed information on more than 14 million U.S. businesses and employers; 89 million U.S. residents; 855,000 U.S. health care providers; 1.5 million Canadian businesses; and 12 million Canadian residents.

Location, Location, Location

BizMiner
- This link opens in a new window
- This link opens in a new window
Bizminer contains detailed industry analysis to small and large businesses and entrepreneurs through its local and national Marketing Plan Research Profiles, Financial Analysis Profiles, Local Business Summaries, State Market Index Profiles. BizMiners proprietary research methodology tracks and analyzes the experience of over 18 million US business facilities, condensing millions of data points into the unique measures found in the profile series. Time Series: 2010-2014

CFED - Development Report Card for the States
The Development Report Card for the States (DRC) uses 67 measures to provide a relative, state-by-state assessment of economic development, assigning grades in three main areas: Performance (economic climate for a wage-earner), Business Vitality (economic climate for a business), and Development Capacity (how a state is positioned for the future).
U.S. Census Data
U.S. Census demographics: population, housing, economic and geographical data
U.S. Chamber of Commerce
A portal site that allows you to find information about various chambers of commerce.
Indiana Business Research Center
STATS Indiana
STATS Indiana provides access to economic and demographic statistics for states, counties, cities and towns, townships, regions, census tracts and more.

SimplyAnalytics
- This link opens in a new window
- This link opens in a new window
SimplyAnalytics enables users to quickly create thematic maps and reports using thousands of U.S. demographic, business, and marketing variables. SimplyAnalytics contains extensive data including demographic, housing, employment, consumer spending (CEX), D&B business points-of-interest file, and marketing data from Mediamark Research (MRI). Users have access to SimmonsLOCAL consumer behavior data with information on over 8,000 brands and 450 unique categories. Additionally, the EASI Life Stage Clusters classification system is available. Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level as well as custom trade area and the entire United States.

Books on Consumer Spending Habits

Who's Buying...
Book series containing consumer buying trends in specific product categories including: alcoholic and non-alcoholic beverages, entertainment, groceries, household furnishings, and several others.
Some are electronic resources-click on:Get full text
Household Spending
Demographic look at household expenditures.
Best Customers: Demographics of Consumer Demand

Journals

Citing Source in APA

Reports

Author. (Publication Date). Title of report. Name of source. Available/retrieved from URL.

Examples:

Mintel Market Research Report
Mintel. (2016). Convenience store foodservice - US - March 2016. Available from http://www.mintel.com/
Bizminer Industry Report
Bizminer. (2016). Industry market research - All US - Department stores (except discount department stores. Available from http://www.bizminer.com/

Graph, Chart, or Table Retrieved Online

Author. (Publication Date). Title of graph, chart, or table [type of figure]. Title of website. Available/Retrieved from URL

American Fact Finder Data
United States Census Bureau. (2016). Annual survey of manufactures: Geographic area statistics: Statistics for all manufacturing by state: 2014, 2013, and 2012 [table]. American factfinder. Available from: http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ASM_2014_31AS101&prodType=table

U.S. Patent

Author. (Publication Date). U.S. Patent No. Washington, DC: U.S.

Example:

Willams, D. (2005). U.S. patent No. 6,885,550. Washington, DC: U.S.

News and Articles

Author. (Publication Date). Title of article. Journal title, Volume(issue), page numbers. Available/Retrieved from URL/Document URL

Examples:

News article
Parker-Pope, T. (2007). The myth of convenience: Why instant foods don't save time. The wall street journal, D.1. Retrieved from http://search.proquest.com.ezproxy.lib.purdue.edu/docview/399022270?accountid=13360
Trade Publication Article
Merli, R. (1999). Shoppers like convenience of frozen breakfast foods. Frozen food age, 48(4), 24. Retrieved from http://search.proquest.com/ezproxy.lib.purdue.edu/docview/216720706?accountid=13360

Parrish - Entrepreneurship

Subject Guide

Parrish Contact Info.

Welcome