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Social Media: An Integration Guideline for Teaching and Learning: Purdue social media survey

Subject Guide

Wei Zakharov's picture
Wei Zakharov
3053P WALC

Aviation Technology Library


Purdue Social Media Survey Results in 2014

inforgraphic Purdue social media survey results

Faculty personal use of social media is defined as usage without relationship to professional and/or teaching responsibilities. Results show that almost half of the respondents use Facebook daily. One quarter of the respondents use Twitter and YouTube daily. Facebook and YouTube are the most used social media tools in faculty personal life. 

Faculty professional use of social media is defined as non-teaching use such as professional networking, administrative/departmental use, uses NOT related to teaching or course activities. Our survey suggests that 72 percent of faculty use YouTube on a weekly or monthly basis in their professional life. The majority of faculty reported that they make “at least monthly” use of social media for professional purposes such as LinkedIn, Facebook, Podcasts and Blogs & Wikis in their professional life. Similarly like faculty personal use of social media, female faculty use social media more than male faculty in their professional life in this study. Among different ages’ groups of faculty, faculty under 34 used LinkedIn and Facebook for professional purposes more than other ages.

Faculty teaching use of social media is the use of social media for the purpose of teaching and learning. Using Godwin’s (2008) Matrix of Web 2.0 technologies, we have combined these ideas with functions commonly used in the process of teaching and learning, and organized social media tools into ten categories – Blogs, Wikis, Maps (Geography), Maps (Schematic), Online Forums, Podcasts, SMS Webcast /Microblog, Photos Videos & Multimedia sharing, social networking sites, and virtual worlds. The most used three social media categories are Photos Videos & Multimedia sharing, Social Networking sites, and online forums. The least used are Virtual Worlds and Maps (Schematic). 

Zakharov, W., Horton, A., Reid, P., Willis, J., & Attardo, D. (2017). Social Media: An Integration Guideline for Teaching and Learning in Higher Education. In Learning and Knowledge Analytics in Open Education (pp. 149-169). Springer International Publishing.