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MGMT 425

ARTICLES

WHERE TO FIND SIMMONSLOCAL DATA

WHERE TO FIND DUNN AND BRADSTREET DATA

SECONDARY MARKET RESEARCH

CRITERIA FOR EVALUTING SECONDARY DATA

  • Specifications
  • Error
  • Currency
  • Objectives
  • Nature
  • Dependability

(According to Prof. Satish)

CONSUMER DATA

OTHER RELEVANT GUIDES