First Activity: Discussion of the Reflection Question
You just got your first professional job. You spent the morning doing all the forms with HR, getting your employee badge and setting up your laptop. Your boss has finished introductions and tour. The boss just left you at your desk. What do you do next?
Brainstorm as a group. Have a group member take notes and be prepared to share out.
Second Activity- 30 60 90 Day Plan
1. Work with your group to brainstorm ways that a successful candidate for the Eli Lilly position could train themselves and settle into their position. They can be specific things or more broad things. The first 30 days of your plan is usually focused on training–learning the company systems, products, and customers. The next 30 days (the 60-day part) are focused more on getting rolling in your job…less training and more activity. The last 30 days (the 90-day part) are the “getting settled” part, so this section should include things that take more initiative, such as handling projects on your own or going after new business.
2. Look through the Standard and Poor’s NetAdvantage Healthcare: Pharmaceutical Report. Have a different group member look through the major areas of the report: how the industry operates, Key Industry Ratios and Statistics, and How to Analyze a Pharmaceutical Company. Make when you think these would be more useful in your 30 60 90 day plan.
Types of Intellectual Property
There are four basic types of intellectual property, usually categorized on the basis of the laws
governing their use and protection:
· Copyrights: A copyright protects the tangible expression of an idea, not the idea itself (e.g.,
a book, a research article, or a videotape).
· Patents: A patent protects the idea and gives the creator the right to exclude others from using
the idea (e.g., a patent may be awarded to anyone who invents a new machine or a new way of
manufacturing something, etc.). In order to receive the patent, the creator must disclose in detail
how to make his invention work and its use.
· Trademarks: A trademark identifies and distinguishes an idea, written words, pictures, or
products from those of competitors (e.g.,the Coca Cola script name is a registered trademark
that immediately identifies the product).
· Trade Secrets: A trade secret refers to information that is not publicly known, that produces
economic benefit to the owner, and that the owner maintains as secret. (WD-40, Twinkie recipe, and Coco-cola recipe are all trade secrets)
