AGEC 427 Advanced Marketing - Parrish - Courses - Library Guides at Purdue University Libraries

Articles

ABI/INFORM Global
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A business and management database for articles on business conditions, trends, management techniques, corporate strategies, company news and industry-specific topics worldwide. Find research on advertising, marketing, economics, human resources, finance, taxation, computers, as well as information on 60,000+ companies.
Business Source Complete
Indexes and abstracts articles in business and management, marketing, MIS, accounting, finance, international business, and related disciplines. Provides indexing to more than 3,800 publications, including nearly 1,600+ peer-reviewed journals in business fields. Full text of over 3,000 periodicals including 1,000+ peer-reviewed journals.

Market and Industry Research

Mintel
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Includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.

Coverage: Most recent two years
MarketResearch.com Academic
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Contains comprehensive full-text market research reports with broad range of coverage on markets, industries, and companies worldwide.

Full text reports embargoed for 12 months; MarketLook reports are current
Frost and Sullivan
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Direct access to Frost & Sullivan's business intelligence portfolio, providing practical industry insights and analysis with real-world statistics and research results. Provides the latest technology, company, econometric, demographic, and industry information. Industries covered include: Communication and IT, Transportation, Consumer Products, Healthcare, Environment and Energy, Aerospace and Defense, Electronics and Semiconductors, Chemicals, Materials and Food.
IBISWorld Industry Reports
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Information on over 700 US Industries in the US economy. Classifying Industry Reports at the 5-digit North American Industry Classification System (NAICS), IBISWorld Industry Reports are at the granular level covering industry-specific titles from the popular to the not so popular. Each Industry Report is some 35-50 pages in length with abridged, 6-page Executive Summaries also available.
BizMiner
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Bizminer contains detailed industry analysis to small and large businesses and entrepreneurs through its local and national Marketing Plan Research Profiles, Financial Analysis Profiles, Local Business Summaries, State Market Index Profiles. BizMiners proprietary research methodology tracks and analyzes the experience of over 18 million US business facilities, condensing millions of data points into the unique measures found in the profile series. Time Series: 2010-2014
BCC Market Research
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BCC Research contains market research reports, industry reviews, newsletters and conferences for competitive business intelligence.

Finding a Trade Journal Article in ABI/Inform Global

This tutorial will guide you through the basic steps of locating a trade journal article in the ABI/INFORM Global database.

Consumers

Mediamark Internet Reporter
Mediamark Reporter provides information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by a sample of over 25,000 United States consumers.
SimplyAnalytics
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SimplyAnalytics [formerly SimplyMap] enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data.

Finding Information in Mediamark Reporter

Government resources

U.S.D.A
U.S.D.A. Economics, Statistics and Market Systems
Bureau of Economic Analysis: Regional Economic Accounts
Regional data down to the MSA level of economic conditions
Bureau of Labor Statistics
U.S. Dept. of Labor statistical arm preparing statistics on employment and unemployment, workforce trends, consumer expenditures and prices, and wholesale prices.
U.S. Census Bureau

Citation Management

Collecting and organizing relevant literature is an important step in the process of scholarly publication. There are many ways to collect the results of literature searching, ranging from piles of paper (not recommended!) to organizing everything electronically. Within that range, you can find or craft a solution that works well for you.

Purdue Libraries provides support for several citation managers, including EndNote (desktop, $) and EndNote Basic (web-based, free). See the resources below for more information.

Citation Management @ Purdue
An overview of the topic and tools available
Citation Manager comparison
A look at some other options
EndNote (desktop)
EndNote Basic (web)
Mendeley
Zotero

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