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Data Information Literacy Instruction Program Planning: Marketing an Instruction Program

This Libguide was created for the attendees of the Data Information Literacy Symposium held at Purdue University Sept 23-24, 2013. This guide links to literature that gives background to basic instruction intervention design and planning skills.

Data Information Literacy Project

Outreach to Disciplinary Researchers

The first step to creating an education intervention is identifying research laboratories or class curricula where Data Information Literacy skills are needed. A primary audienct to recognize this need are disciplinary researchers and instructors who are identifying problems within their labs or classrooms. The following articles provide an introduction to outreach to professors. 

  • Anthony, K. (2010). Reconnecting the Disconnects: Library Outreach to Faculty as Addressed in the Literature. College & Undergraduate Libraries, 17(1), 79–92. doi:10.1080/10691310903584817

               This article is based upon a review of literature and identifies common disconnects between library liaisons and faculty members. These pitfalls are frequent occurences and it is good to identify a plan to overcome them prior to the beginning of a new collaboration with faculty. 

  • Bracke, M. S. (2011). Emerging Data Curation Roles for Librarians: A Case Study of Agricultural Data. Journal of Agricultural & Food Information, 12(1), 65–74. doi:10.1080/10496505.2011.539158

               An early example of data liaison work within the agricultural discipline.  This article identifies skills and approaches to data liaison work that are applicable across disciplines. 

  • Chung, H.-D. (2010). Relationship Building in Entrepreneurship Liaison Work: One Business Librarian’s Experience at North Carolina State University. Journal of Business & Finance Librarianship, 15(3-4), 161–170. doi:10.1080/08963568.2010.487432

               This article suggests a model for relationship building that is applicable across disciplines. 

  • Graham, J. M. (2008). Successful liaison marketing strategies for library instruction: the proof is in the pudding. The Southeastern librarian., 56(1), 4–8.

               This article lists a number of different marketing approaches directed towards both faculty and students. 

Outreach to Graduate Students

Graduate students as a group have been the target of information literacy initiatives for several decades. This list highlights examples of successful graduate student information literacy initiatives and best practices. 

  • Blummer, B. (2009). Providing Library Instruction to Graduate Students: A Review of the Literature. Public Services Quarterly, 5(1), 15–39. doi:10.1080/15228950802507525

            A historical overview of graduate student library instruction from the 1950s to the 2000s. 

  • Brinkman, S. N., & Hartsell-Gundy, A. A. (2012). Building Trust to Relieve Graduate Student Research Anxiety. Public Services Quarterly, 8(1), 26–39. doi:10.1080/15228959.2011.591680

            Case studies of librarians mentoring graduate students for the development of information literacy skills. 

  • Manathunga, C., Lant, P., & Mellick, G. (2007). Developing professional researchers: research students’ graduate attributes. Studies in Continuing Education, 29(1), 19–36. Retrieved from doi:10.1080/01580370601146270

               A  program of graduate student research skill development built around close work with graduate students to enhance skills through research projects and portfolios.