Generate an idea and hypothesis. Is it unique? If not, credit the appropriate researcher.
Conduct a thorough search of available literature. Identifying and exploring related research will allow you to build on existing work and communicate any new findings.
Days after results are published--results might be shared informally, with colleagues. This informal group of stakeholders is termed the "invisible college". Results might also be shared in a letter to the editor of a journal, or in a news brief in science magazines
Findings might be picked up by broadcast or internet news
Weeks after results are published--findings may be summarized and printed in newspaper or magazine articles
Months after results are published--findings may be printed in journal articles
Years after results are published--findings may be printed in books