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MGMT 484 - Makadok

Articles

Company and Industry Averages and Ratios

Resources for Market Research

Customer Discovery - Businesses

BOOKS ON CONSUMER SPENDING HABITS

Who's Buying...
Book series containing consumer buying trends in specific product categories including: alcoholic and non-alcoholic beverages, entertainment, groceries, household furnishings, and several others.

Some are electronic resources-click on:Get full text

 

 
Household Spending
Demographic look at household expenditures.

 

Customer Discovery - Consumers