Research Guides: Purdue University Student Soybean Product Innovation Competition: Market Analysis

Market Research

Mintel
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Market research reports with an emphasis on consumer goods.
IBISWorld Industry Reports
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Industry information including supply chain.
Gale Directory Library
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Find professional organizations and associations
Frost and Sullivan
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Market research reports: a wide range of categories like aerospace and defense, automotive and transportation, consumer products, healthcare, energy and power systems, and measurement and instrumentation.
BCC Market Research
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Market research reports: primarily STEM (science, technology, engineering, medicine) categories like advanced materials, chemicals, manufacturing, and pharmaceuticals.
Insider Intelligence This link opens in a new window
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Market research reports and news articles: primarily advertising, marketing, financial services, and technology with particularly strong coverage of overlap topics like ecommerce, digital marketing, digital payments, mobile banking, etc.
MarketResearch.com Academic
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Market research reports: a wide range of categories like food and beverage, technology and media, heavy industry, life science, consumer goods, and service industries.
Plunkett Research
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Aggregates industry reports, company profiles, and job-seeker resources.

Consumer Spending Habits

MRI-Simmons Catalyst
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Demographic, lifestyle, product and brand usage, and advertising media preferences reported by a sample of over 25,000 US consumers.

Who's Buying....
eBook series containing consumer buying trends in specific product categories including: alcoholic and non-alcoholic beverages, entertainment, groceries, household furnishings, and several others. (Click on:Get Full Text)
Consumer Expenditure Survey
The survey provides information on how much consumers spend on a variety of product categories, based on age, occupation, income, and other demographics.

Demographics

U.S. Census: American Factfinder
U.S. Census demographics: population, housing, economic and geographical data
U.S. Chamber of Commerce
A portal site that allows you to find information about various chambers of commerce.
Bureau of Economic Analysis: Regional Economic Accounts
Regional data down to the MSA level of economic conditions
CFED - Development Report Card for the States
The Development Report Card for the States (DRC) uses 67 measures to provide a relative, state-by-state assessment of economic development, assigning grades in three main areas: Performance (economic climate for a wage-earner), Business Vitality (economic climate for a business), and Development Capacity (how a state is positioned for the future).

SimplyAnalytics
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Web-based mapping, analytics and data visualization of demographic variables, psychographic variables, and business locations. Map any area down to the US census block level. Add map data data variables and create custom reports. Includes MRI-SimmonsLOCAL and EASI customer data.
MRI-Simmons Catalyst
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Demographic, lifestyle, product and brand usage, and advertising media preferences reported by a sample of over 25,000 US consumers.

Additional Resources

Marketing
by Neal Baker Last Edited Apr 16, 2024 1914 views this year
Companies and Organizations
by Neal Baker Last Edited Apr 16, 2024 634 views this year

Purdue University Student Soybean Product Innovation Competition

Business Contact

Business Contact

Parrish Library Contact Info

Market Research

Consumer Spending Habits

Demographics

Additional Resources