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Parrish - Marketing: Intro

A guide to market research, advertising, consumer research, and articles covering the full scope of marketing.


Welcome to the Marketing Guide. Here you will find valuable information for conducting research, and basics about Marketing. Across the top of this page are several tabs that help organize the information, including pages specific to class assignments.

Subject Guide

Ilana Stonebraker
504 W. State St.

West Lafayette, IN 47907

(765) 494- 6243
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Telephone: (765) 494-2920