Research Guides: MGMT 355: Consulting Tools and Skills: Home

Databases Covered in Class

Industry Data - Size, Ratios, Companies, Reports....

NAICS Identification Tools
A user-friendly resource to search and browse for North American Industry Classification System codes, provided by the NAICS Association. The same resource offers SIC lookup capability in addition.

IBISWorld Industry Reports
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Data-driven reports on industries. Each report is approximately 30-40 pages in length, providing an authoritative overview of trends, competitive forces, statistics, top companies, and more.
Bizminer
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Choose from two main categories. Industry Financial Analysis provides financial ratios and data for industry segments with sales class filters. Industry Market Profile offers demographics, competitors, market volume, and more for the entire US, states, counties, zip codes, cities, and customizable market radius.
Data Axle Reference Solutions
Basic directory data including 93 million US businesses, 379 million historical US businesses, and 261 million individual US consumers. Use it to build lists like these examples: all coffee shops in Indianapolis, all semiconductor machinery manufacturers in California and Indiana, or consumers in West Lafayette interested in cooking / wine with a household income between $125,000-$200,000.

Startup Funding

PitchBook This link opens in a new window
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A top resource for private market data -- startups, private equity and venture capital investors, angel investors, limited partners like foundations and sovereign wealth funds, plus deals, funding rounds, and more. Also provides information about public and private companies plus market research.
Note: This resource requires you to create a user account.
PrivCo
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A premier source for business and financial data on over 300,000 major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies.
Note: This resource requires you to create a user account.

Market Research Reports - General to More Specific

MarketResearch.com Academic
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Market research reports: a wide range of categories like food and beverage, technology and media, heavy industry, life science, consumer goods, and service industries.
Frost and Sullivan
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Market research reports: a wide range of categories like aerospace and defense, automotive and transportation, consumer products, healthcare, energy and power systems, and measurement and instrumentation.
Mintel
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Market research reports and consumer data: primarily B2C (business-to-consumer) categories like food and drinks, travel, beauty and personal care, pets, household goods, and retail and apparel.
BCC Market Research
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Market research reports: primarily STEM (science, technology, engineering, medicine) categories like advanced materials, chemicals, manufacturing, and pharmaceuticals.
Insider Intelligence This link opens in a new window
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Market research reports and news articles: primarily advertising, marketing, financial services, and technology with particularly strong coverage of overlap topics like ecommerce, digital marketing, digital payments, mobile banking, etc.
Gartner This link opens in a new window
Access the latest technology research and information. Provides timely, real-world examples and content about technology, applicable to many facets of education.

West Lafayette students, faculty and staff can access the Gartner database using their Purdue Career Account credentials at no cost.

Company Research Pro Tips - Value Chains, Capital Structure....

See the Purdue Libraries "Company Research Pro Tips" Guide

Free Major Consulting Firm Whitepapers

Cheat Sheet - See Course Handout for Details

Go to Google; do not go to consulting firm websites:
Do searches based on these example templates -- the quotations marks "" force a phrase search:
- education "artificial intelligence" inurl:deloitte
- healthcare inurl:kpmg
- "electric vehices" inurl:mckinsey
- "sustainable tourism" inurl:pwc
As you search, replace the url with various consulting firms in addition to the ones used above:
- ey, bain, bcg